How about Gamification?? with Organic Food Marketing

When marketing healthy foods,  many individuals mention the word “organic” as a way to indicate that their products are fresh and trustworthy and hence attract potential customers. However, “organic” itself is no longer considered as a huge buzz word that can trigger people’s interests in healthy foods. It can lead to lower awareness and then contribute to low engagement by simply stating “organic”. Somehow, it should be differentiated.

Then, try “Gamification” on Organic products.

Picture example:

Business Gamification Example Green Giant

For instance, healthy food retailers or farmers incorporates their  products into a game. The game has some aspects of their products. The game consists of multiple missions that make customers or users engage with the products indirectly and directly; they complete the game missions and receive rewards in return. The rewards can be coupons, promotions, or small monetary rewards. Further information regarding Gamification are discussed in the following sites.


by Paul Yoon


Instagram contest: “Color Your Plate”

Our blog will be doing a contest with our followers on instagram!

Choose and capture the most colorful meal that you are having, made with healthy/green ingredients! We are looking for meals with the most creative use of color scheme with healthy ingredients. Please see below for instructions.


1) Follow us: greenfoodmarketing14′

2) Post a photo and use: #coloryourplate14 #greenfoodmarketing14

3) Name your plate!

We are going to choose the winner based on the aesthetic capture of a healthy meal with creative use of color! The winner will get $50 Whole Foods Market Gift Card.

Greenfoodmarketing? Use SNS and Contest (Gamification)

As a student majoring in marketing, I was  thinking about a ‘creative’ method that can stimulate people in online. “How can marketers promote green foods online?” That was the original question we had. For the last two months, we uploaded several green food recipes. Consequently and causally, the number of unique visitors increased significantly! Great!!!

Thus, we found people are interested in Recipes! According to Prof. Berger’s book, Contagious, there are Six STEPPS to contagious contents!

1. Social currency   2. Triggers   3. Emotion  4. Public  5. Practical Value  6. Stories

Maybe… recipes are contagious and interesting due to ‘practical value and social currency.’

However, I don’t think organic food retailers are doing well in terms of using SNS to generate contagious contents… Screen Shot 2014-11-16 at 11.23.19 PM

Only 3% of total traffic are generated through SNS. NOT GOOD!

There’s one solution for that! Using contest (Gamification) on SNS! By holding contest on SNS, organic food retailers can increase people’s awareness, engagement, and WOM!

Byeonggwan Lee

14 Restaurant Marketing Tips You Ought to Try

Do you own a restaurant?? If not, do you plan on owning one in the endear future? Well i just happened to stumble myself across these great tips! definitely work a look, so go ahead and check this out for excellent marketing tips for a restaurant !


Pie at the ChequersWe are always being asked what is the best way to market our Restaurant.  So here are a few things that you can implement yourself other than bringing in our crack team to help you.

14 Restaurant Marketing Tips You Ought to Try

  1. Stay current. Keep yourself up to date on current statistics, trends, facts and figures that can help you analyse your restaurant marketing plan. Should you make any tweaks to how you market your restaurant? Should you position your restaurant differently?
  2. Have a functional website. Can local customers find your restaurant online? Make sure they can with a well-optimized website that does what you want it to do. The key is to get them to your website before they find your competitors. You can create a food blog, list daily specials and direct visitors to your social media profiles and online review sites.
  3. Engage in local SEO…

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Use Foursquare to promote local farmers’ products?

Try to make people interested in looking and buying local products.

foursquare new logo 

Foursquare is a smart phone application that enables users to search and find out great places. Searches can be about restaurants, shops, coffee shops, nightlife, and etc. After the search is done, the app will offer the list of places near the users’ locations.

One way for local farmers to advertise healthy, organic products is to have their market  listed on the Foursquare app. therefore,  when a user searches “organic” or “healthy” foods items, he or she can see the farmers’ market as one of the search results. Also, for the users who actually made purchases in the market, they will be rewarded with points or coupons that they can use to receive special gifts or use them as discount points during special days. If users are satisfied with the market’s products, they will place positive ratings, share the market place with other users on the Foursquare service, and carry out the word of mouth to others, which make it easier for the local farmers to promote their products to others.

by Paul Yoon

Amazing Smoothie Recipes


I’ve been craving a smoothie for about a week now, so i decided to look up some smoothie recipes and luckily ended up stumbling across a wide variety of really easy and quick smoothie recipes that i thought you would enjoy!

Here is a list of my favorites!

– Triple-Berry Blend 1 1/2 cups mixed blackberries, strawberries and raspberries with 1 cup each milk and ice, and sugar to taste.

– Raspberry-Orange Blend 1 cup each orange juice and raspberries, 1/2 cup plain yogurt, 1 cup ice, and sugar to taste.

– Carrot-Apple Blend 1 cup each carrot juice and apple juice with 1 1/2 cups ice.

– Strawberry-Banana Blend 1 banana, 1 cup strawberries, 1/2 cup each vanilla yogurt and milk, 2 teaspoons honey, a pinch of cinnamon and 1 cup ice.

– Pomegranate-Cherry Blend 1 cup frozen pitted cherries, 3/4 cup pomegranate juice, 1/2 cup plain yogurt, 1 tablespoon honey, 1 teaspoon lemon juice, a pinch each of cinnamon and salt, and 2 cups ice.

– Blueberry-Banana Blend 1 banana, 1 cup blueberries, 1/2 cup unsweetened coconut milk, 1 tablespoon each honey and lime juice, 1/4 teaspoon almond extract and 1 cup ice.

– Pineapple-Mango Blend 1 cup each chopped pineapple and mango, 1 cup coconut water, a dash of ground allspice and 1 cup ice. Sprinkle with toasted coconut.

– Green Tea–Almond Brew 1 1/2 cups extra-strong green tea; cool completely. Blend with 1/3 cup almonds, 1/4 cup honey and 1 cup ice.

Read more at:

Dania Shoukry

Red Bean Porridge (Pat Jook)

Red Beans are great sources of protein, iron, fiber, and antioxidants that support our body.

One tasty way to eat Red Beans is to make the Red Beans soup.

Have these ingredients prior to cooking:
  • 1 cup sweet red beans, soaked for 2 hours
  • 3/4 cup rice, soaked for 30 minutes
  • 2 tablespoon salt
  • 8 cups water
  • sugar (to taste)
  • sweet rice balls (optional)

The Know-How:
  1. In a pot, parboil beans for a few minutes.
  2. Then, discard the water.
  3. Add 8 cups of water and boil until beans are completely soft, about 2-3 hours.
  4. Save about 2 cups of liquid and drain the rest of the beans into a strainer.
  5. Apply salt to beans and mash the beans in the strainer set on top of a bowl.
  6. Pour new water over beans and continue mashing, until you have about 7 cups of liquid.
  7. Discard skins in strainer.
  8. Add reserved boiled liquid to mashed bean liquid.
  9. Let the liquid stand undisturbed until bean solids settle.
  10. Add rice and most of bean liquid (without bean solids) to a pot.
  11. Bring to a boil and immediately reduce to simmer.
  12. Cook about 8 minutes, or until rice is tender.
  13. Add bean solids to jook in spoonfuls, stirring often so that it does not burn.
  14. Serve hot bowls of jook with sugar so that diners can adjust it to their own sweetness level or salt for a savory porridge.

From and search red bean soup

by Paul Yoon

Spend money at Smoothie King? Here’s Ginger X Kale Smoothie Recipe!

ginger   X  kale

1½ cup of Kale

½ cup of Ginger (5-10g) (5 gram will be better for people who have never tried ginger..)

½ cup of Apple

½ cup of Orange

½ cup of water or coconut water

¼ cup of Ice

¼ cup of Honey

Benefits of Kale

1. Benefits for preventing cancers! (Bladder, breast, colon, ovary, and prostate.

2. Detoxification system because of glucosinolates
Benefits of Ginger
1. Anti-Inflammatory effects
2. Immunization
3. Less gastrointestinal distress
Want to know more about the benefits of ginger and Kale? Visit and search Ginger and Kale!
 병Ben Lee

I’m banning the word ‘diet’

Check out this blog, you might relate to it!

A Touch Of Sparkle.

Screen Shot 2014-10-29 at 22.15.41            Screen Shot 2014-10-29 at 22.13.26

There is always some new craze going round about some diet that will get you thin quick. It’s pretty simple, if you are looking for a long term fix then following a ‘dust diet’ is not going to be the way to do it.

I am a big foodie! I love scrolling through blogs or Instagram pages to find different and unusual recipes.

However, that being said, since I graduated and moved back in with the rents I find it hard to get into the kitchen and cook. But when I do I love cooking.

At school I was this gangly twig but naturally over university I gained weight from all my drinking and binge eating. I was never 100% comfortable in my own skin. It’s all very well me talking about not trying the diets but believe me I have tried them, I…

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